Your English writing platform
Free sign upExact(11)
And who, anyway, wants to "sustain" Addis Ababa's slums, Beijing's pollution, or Rio de Janeiro's crime levels?The discussion perplexed Cemil Alyanak, a professional campaigner who was hired by Habitat to develop the campaign and wanted to window-dress it with green and anti-poverty messages.
"People love Crate & Barrel," she added, but in interviews to help develop the campaign, the "emotional connection wasn't playing back".
The advertising giant Ogilvy & Mather Worldwide, a unit of the WPP Group, was hired to develop the campaign.
By running now, they add to their name recognition and develop the campaign operations that could serve them well later.
The KMco worked with the Knicks and a boutique called Co, recently opened by two former top executives at JWT North America, to develop the campaign theme.
In talking to moviegoers to help develop the campaign, Mr. de Grandpre says, "they all talked more emotionally about the Imax experience" and less about the features of Imax theaters.
Similar(49)
As often happens in advertising, the agency had developed the campaign on a speculative basis.
In terms of our status, we're going ahead and developing the campaign further.
Laird & Partners, which developed the campaign, is working on ads that appear in places like movie theaters, magazines and outdoors.
"Our biggest challenge is to persuade people that it's an affordable wine," said Arthur Ceria, the creative director at CreativeFeed, an online marketing agency that developed the campaign.
In developing the campaign, "we had a picture of Robby up on the board and we said, 'We should get someone like Kid President,' " she added.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com