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Was it Reid's "devastating" ads?
Romney, a wealthy Republican venture capitalist, certainly needed help bolstering his connections to the working class, as the Obama campaign hammered him with devastating ads about people who'd lost jobs when Romney's firm re-organized their companies.
He later founded the super PAC Priorities USA Action, which made a name for itself during the 2012 presidential campaign with devastating ads depicting then-GOP presidential nominee Mitt Romney as a wealthy and out-of-touch plutocrat.
Once labeled a vulnerable incumbent, the four-term Arizona Republican was the clear front-runner against Hayworth going into the race in which he cast his opponent as a late-night infomercial huckster in a series of devastating ads.
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Boxer defeated Fiorina resoundingly, thanks in large part to devastating attack ads.
The Conservatives attacked him in a series of devastating negative ads that ran under the taglines "Michael Ignatieff: Just Visiting" and "He Didn't Come Home For You".
George HW Bush engineered one of those shifts after his 1988 convention, turning a 17-point deficit into an eight-point lead, backed up by devastating TV ads.
(A devastating online ad focussed on the New Jersey piano supplier stiffed by Trump's casino).
In something of a comedy of errors, the devastating Poizner ad devised by now Romney strategist Stevens ran for less than a week.
A reluctant American consumer would devastate the ad industry.
In contrast, the deontological approach would concur with the basic moral commitment of non-abandonment of these young individuals devastated by AD.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com