Attitude has been confirmed as an important factor for determining purchase intention among various studies on green apparel (Kim and Karpova 2010; Ko 2012), and played a role of mediator in organic consumerism (Johe and Bhullar 2016).
Finally, Ma, Gam and Banning's article, "Perceived Ease of Use and Usefulness of Sustainability Labels on Apparel Products: Application of the Technology Acceptance Model," utilizes the Technology Acceptance Model (TAM) to investigate consumers' perceptions of sustainability labels on clothing and the effectiveness of labels in determining purchase intentions.
Sure, you can measure usage of a loyalty-type rewards card, but that's more for determining purchasing trends than the emotional tie a customer has to a brand.
Involvement was frequently examined as a moderator to determine purchase decisions (Celsi & Olson, 1988).
We study cause-related auctions where a percentage of the dynamically determined purchase price of an item is donated to charity.
Therefore, this study aimed to explore how consumers perceive sustainability labels and how this perception determines purchase intentions in their apparel product shopping.
This is a native experience for the user, and we believe it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can lead to greater engagement on Twitter.
In addition, conveyance of certain images, embodied by and contained in respective brands through commercials and fashion magazines (copyrights), by respective cosmetics manufacturers to their customers may serve to form the brand image at the customers' side, which in turn serves as one of the criteria to determine purchase of the product.
In addition, given the influence of income in determining car purchase, authorities may increase the overall cost of driving through proposing new polices, such as license auction, parking pricing, and vehicle tax.
This study explores consumers' perceptions of sustainability labels on apparel products and examines sustainability labels as an effective means of determining consumers' purchase intentions, using the technology acceptance model (TAM) as the foundation.
Restaurants use the term As Purchased (AP) to determine the purchase price of the amount of the item purchased, such as a carton of eggs or milk.
