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In the Theory of Planned Behaviour (TPB), the most important determinant of behaviour is behavioural intention, which in turn, is affected by behavioural beliefs [ 14].
It is seen that behavioural intention results from attitudes and becomes an immediate determinant of behaviour (Pihie,2009).
Intention is theorized as the proximal determinant of behaviour in many leading theories and yet tests of its absolute predictive utility show discordance.
Although several behavioral theories such as Protection Motivation Theory (PMT) [34], [35], Theory of Reasoned Action (TRA) [36], [37] and Theory of Planned Behaviour (TPB) [38], [39] propose that intention is the proximal determinant of behaviour, intention does not necessarily translate into actual behaviour.
However, the perception of the situation is often the main determinant of behaviour.
Goal theories underline intention as the motivational key determinant of behaviour [ 3].
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Similar genetic determinants of behaviour exist in humans.
It is uncomfortable to realise that what John Locke called the "law of the club" – actual social attitudes found in people to whom one listens – could be more powerful determinants of behaviour than the directives of morality.
Our findings extend existing understanding and underscore the importance of the non-cognitive determinants of behaviour, namely emotions and habits.
The three determinants of behaviour of Vroom's [Vroom, V. H. (1964). Work and motivation. New York: John Wiley & Sons] expectancy theory (valence, instrumentality and expectancy) provide the determinants of users' participation.
People are not purely profit maximizers (Ostrom 2005, Nielsen and Parker 2012), but the material determinants of behaviour are particularly important for businesses that have to ensure their economic survival in a highly competitive market.
More suggestions(15)
component of behaviour
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drivers of behaviour
factors of behaviour
determinant of responses
determinant of patterns
determinant of attitudes
criteria of behaviour
determinant of practices
determinant of career
determinant of modulus
determinant of longevity
determinant of soil
determinant of performance
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