The evidence-base included systematic reviews related to physical activity determinants, message development, and message delivery [ 14- 16], articles specific to messaging in Canada, and examples of successful comprehensive messaging campaigns [ 17- 22].
Health literacy is also an important determinant; the messages in cervical cancer screening recruitment materials are relatively complex, and strategies targeting invitees with limited health literacy require careful design and, ideally, flexibility in recruitment procedures (Giordano et al, 2008).
To deliver personalized advice, three inter-related elements are necessary: a screening instrument to measure demographics, health status, health behaviour and behavioural determinants; a message source file containing all tailoring messages; and a computer programme that offers the possibility to analyse the screening results and to select the correct messages from the message file [ 15, 48].
To deliver personalized advice, three inter-related elements were necessary: 1. a screening instrument (questionnaire) to measure alcohol consumption and influencing determinants; 2. a message source file containing all tailoring messages; and 3. a computer program that offered the opportunity to analyze the screening results and to select the correct messages from the message file [ 21, 46].
This motif is present within the 3'-UTRs of many protooncogenes and cytokine genes, and it is involved in the regulation of COX-2 production by acting both as a message instability determinant and a translation inhibitory element [ 30- 32].
Elucidating the mechanisms and interrelations between known determinants of screening behaviour will enable improved message development and intervention design to increase screening rates and decrease disparities across sociodemographic subgroups.
If the determinants are different; the messages for change may also need to be different.
Dr Francesca Crowe said: "The main message is that diet is an important determinant of heart health.
The take-home message was that race could be a determinant, but it could not be the predominant factor, in a school's admissions procedure.
7 Women's social environment remains a crucial determinant of their smoking behaviour; more effective social marketing messages may stimulate quit attempts, but the success and duration of these will also depend on the support they receive.
