In the next fortnight, the US will crush its 6m tonne stockpile of seized ivory in a symbolic act of destruction to raise awareness of the problem.
Later in the book, when George passes a crowd of "nodding junkies" on the street, listening to a man who is calling for support for "victims of the Newark rebellion," he sees them "no longer [as] the chosen driven to destruction by their awareness and frustration, but only lost victims, too weak to fight".
The power of the drama derives from its rapid pace, the impression it gives of cumulative tension as Don Juan's enemies gradually hound him to destruction, and the awareness that the Don is goaded to defy even the ghostly forces of the unknown.
Its goal is to raise awareness about the destruction taking place in our oceans – from toxic spills to huge plastic-bit vortices, from overfishing to bottom-dredging.
However, while these types of certification and technology can raise awareness of forest destruction among the public, what will make consumers turn interest into action?
"UNESCO's cause is noble, but they have done too little to raise awareness of the destruction going on," Mr Morgan says.
The team from the Università della Svizzera Italiana in Switzerland developed an online campaign, #faces4heritage, to raise awareness of the destruction of cultural heritage by ISIL.
No one is more familiar with the latter concept than the British Eco-adventurer who recently sailed his "Plastiki" boat made of over 12,000 recycled plastic bottles across the great pacific garbage patch in order to raise awareness about the destruction of the world's eco-systems caused by plastic pollution.
For a number of managers, awareness of the environmental destruction that our economic system is exacting poses deep moral and emotional questions.
With his many writings about the dangers of environmental destruction, Beebe helped to raise public awareness about this topic.
Petitions are circulating to help bring awareness to the horrific destruction of the environment, people and traditions of Tibet.
