It takes only a couple of defaults in a pool of 100 companies to destroy the equity tranche.
Russian oil major Yukos is expected to face the auction of its main subsidiary by the end of the month at a price far lower than its estimated worth, a move analysts say could ruin the company and destroy the equity of minority shareholders.
Meanwhile, in its current state in this economic environment, Virgin Media is destroying shareholder equity as its return on assets of 1% is smothered by a cost of capital that exceeds 8%.
Don't destroy your brand equity and don't kill it by turning it into a rent-a-car.
Unsavory characters and disingenuous firms will promise the impossible, overcharge, steal equity, destroy value, waste time, hurt your reputation and sabotage your success.
We then discussed the concept of brand equity--the overall "feel" or "location" of a brand in the eyes of the consumer and how consistent strategies of promotion, price, product, and placement build, or destroy, the brand equity of your product.
Ira Kalb, a marketing professor at the University of Southern California's Marshall School of Business, said the change shouldn't "destroy all the positive brand equity that has been built up over years".
So while those fleet sales keep the factories running, they destroy resale values and brand equity.
Collectively, they caused an economic collapse that will unemploy one out of ten workers, and destroy more than $4 billion in equity, (think pensions and 401ks).
But Pakistan as an idea that still has something to offer, like the elements the Taliban would destroy (creeping steps towards gender equity, tolerance towards minorities, quasi-normal relationships with the rest of the world), is something this nation's public may retain some love for.
