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This is a destination website!
Based on the exploratory analyses, a conventional wisdom for destination website design is proposed.
A bespoke experimental tourism destination website is designed for the study and an online survey is conducted to capture cultural variations between Spanish and British Internet users.
When you browse the web, a broadband provider helps route your device's internet traffic to each destination website.
In order to achieve this objective, an experimental design was carried out, in which a destination website was specially created in order to manipulate message type and information-overload.
The present work analyzes the effect of the design of a tourist destination website, and the effect of the tourist's processing of information, on the destination image that the tourist creates.
Similar(35)
The study is illustrated with the results of a pilot test that evaluates 10 touristic destination websites.
The tool evaluates destination websites according to four quality factors integrated from existing tools: information completeness, credibility, usability, and persuasiveness.
This study aims to propose a comprehensive and reliable instrument to measure the perceived quality of destination websites.
To identify typical features of destination websites, a content analysis of websites for top global destinations by number of international arrivals was conducted.
Hence, the tool developed, called the User-Perceived Quality Scale, is put forward as a potential standard framework for evaluating destination websites.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com