Book clubs have become a popular way for day and destination spas to bring in potential clients and to give existing ones an excuse to keep coming back.
Ralph Alvarez, president and chief operating officer of McDonald's, said the company is seeking to add "destination beverages" to bring new customers to its restaurants.
The weak pound and a well-timed European marketing push for Britain as a tourist destination is expected to bring an influx of overseas visitors.
Instead of focusing on driving traffic to a single destination, it's time to bring the "thing" to the people.
"We want to bring the destination to the airport," she said.
They knew the destination and they were determined to bring their followers with them, or at least the vast bulk of them".
President Álvaro Colom has grand plans to turn the region into a major eco-tourism destination, but if he hopes to bring tourists, officials say, he will have to bring the law here first.
Cynthia J. Gentry, chairwoman of the Atlanta Taskforce on Play, said she would love to bring a destination playground and the portable sets to her city, where she said 18 elementary schools were without playgrounds.
"It is part of the experience, to create a destination location from scratch, and to bring people to a place that they have never been," said Christine Mariano, Cirque du Soleil's director of tour development in Montreal.
Kamprad and his team knew that with the right price and product mix, consumers would drive to IKEA as a destination shopping experience — they had to bring their cars anyway of course to bring their purchases home.
