Six images of milk dessert packages with different colour and shape were presented to 105 consumers, who were asked to complete a word association task and to score their expected liking and willingness to purchase the desserts.
Most are well-thought-out, field tested, and happen to make a lot of sense: Oscar Mayer's known for its lunch meat, so why not buy little rounds of their turkey, with cheese, crackers, a drink, and dessert, all packaged up in a tidy box?
Although some differences were found between them, results related to the design of milk dessert packages were similar and suggested that brand, package shape, colour, and the design of the label might be the most relevant features that should be taken into account during package design of this food product.
Both methodologies were useful, efficient and quick methods to determine package and label features most likely to influence consumer perception of milk desserts.
Dessert consists of packaged ice cream cones.
Which is perhaps why the sweet end of Kellogg's product line is a bit like a candy bar in a leotard — it bears more than a passing resemblance to dessert, but it's packaged as energy food for the active and chronically hurried.
Spend money on some really wonderful tasting fruit rather than a packaged snack or dessert.
In the present work two groups of 100 milk dessert consumers were asked to elicit package and label features of milk desserts using word association and free listing.
For dessert you can try a tart or a package of chocolate chip or oatmeal cookies.
The company also makes packaged frozen desserts.
Kids are drawn to the products, which are often marketed in candy or dessert flavors, and usually sold without child-safe packaging.
