The editor of the Morning Chronicle announced that, in his opinion, the advertisement from the "desperate fortune-hunter" had not been immoral or indecent, and thus in his opinion there was no reason to decline to publish it.
Desperate to revive its fortunes, SEC member University of Alabama last year signed Nick Saban (formerly of the Miami Dolphins) as its coach on a $32m, eight-year contract.
He had little affection for the regime, and even less for the Alawite minority that dominated it, but he was desperate to improve his fortunes.
The players, desperate for a shift in fortune, were changing hairdos.
Desperate to recoup his political fortune, Burr ran for governor of New York during his final months as vice president.
And this stuff is highly profitable: desperate parents will pay a fortune for the must-have toy at Christmas.America's biggest media companies have been building these wheels of fortune for most of the past decade.
But after a recent decade-long parade of disappointments, most famously the 2002 bomb "Treasure Planet," the studio was desperate for a change of fortune.
At the same time, if you are the Nets, desperate for a change of fortune, attitude or karma, you want to see something flagrant.
Evans, however, stood behind it, so viewers could see the pole and its place in society.In 1936, another commission took Evans (then a photographer for the government's Farm Security Administration) and the writer James Agee to Alabama to report on the desperate poverty of sharecroppers for Fortune magazine.
Fortune, 35, is desperate to become the Bafana Bafana coach and help his nation become the first African side to win the World Cup.
