Step forward the 11 hardy souls who have made a desperate break for glory today.
Members of Salt Lake Astronomical Society, desperate for interplanetary glory, dreamed up the idea after deciding to search Bonneville salt flats for fallen meteorites.
In fact, were Chad Kroeger ever to look up from his gnarly grunt-rock work-bench he'd realise the cloud of existential angst that's been shadowing him his whole life is actually a flock of circling pigeons desperate for the glory of firing a hot, wet pellet of excremental gut-juice directly into his yowling great gob.
Steven Gerrard is desperate for Wembley glory after saying he felt "suicidal" following Liverpool's last League Cup final - a 3-2 defeat by Chelsea in 2005.
The arriviste French empire, for its part, was desperate for military glory and revenge for its defeat at the hands of Russia in 1812.
In time, the hapless, tongue-tied politician may be seen as a Willy Loman character, a desperate loser who saw a chance for glory and took it.
It means that low-key, dismal, unwatched World Cups on the back of mundane club contests against the same blokes you played a fortnight ago, and three weeks before that, and for local reporters in northern editions, are no use any more for top sportsmen desperate for the incentive of genuine glory.
Owen concludes by caustically telling the reader that if he had been there, "you would not tell with such high zest/To children ardent for some desperate glory/ The old Lie: Dulce et decorum est/Pro patria mori".
If you could hear, at every jolt, the blood Come gargling from the froth-corrupted lungs, Obscene as cancer, bitter as the cud Of vile, incurable sores on innocent tongues, My friend, you would not tell with such high zest To children ardent for some desperate glory, The old Lie: Dulce et decorum est Pro patria mori.
To children ardent for some desperate glory, The old Lie; Dulce et Decorum est.
