And X10 has been most eager to take advantage of the new willingness of the major Web publishers, desperate for advertising revenue, to sell the sort of big and intrusive advertisements they would have shunned even six months ago.
As the arts pages of Germany's newspapers were filled with articles about "Faust" in the days leading up to the premiere, the financial pages were devoted to stories about Expo 2000's lack of visitors, a desperate new advertising campaign and the question of whether the government would step in and bail the fair out of a debt that Germany's education minister fears could exceed $900 million.
Most of the world's ills have a direct causal relationship with the desperate, warped minds of advertising creatives.
Key to Havens's entrepreneurial spirit is a firm belief in e-commerce, which he sees as one of the pivotal growth areas for Time Inc, alongside video, lifting the company above the desperate chase for online advertising.
As desperate as newspapers are for advertising revenue, did they really need to carry a recent Sunday insert with an ad from a company called Direct Source for a plush teddy bear that "breaks wind" and carries a vulgar name?
The reasoning was that if a "prestige" brand like Marlboro, whose image had been carefully groomed, preened and enhanced with more than a billion advertising dollars, was desperate enough to compete with no-names, then clearly the whole concept of branding had lost its currency.
Facebook is desperate to become a mobile advertising company.
They can be desperate, which is why they advertise on Facebook.
Ever the provocateur, she uses the soapbox regularly afforded her by desperate Channel Seven producers to advertise a number of strange and ill-informed views on the national stage.
Particularly aggressive advertisements give the consumer the impression that the attacker is insecure and desperate for business, says Cindy Gallop, an advertising consultant.
