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An important limitation of the FGD is the potential for confirmation bias and 'socially desirable replies'.
That may have led to socially desirable replies because the students, teachers, and parents may have felt compelled to complete the pretest in a timely manner.
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This method was favoured over focus groups for health research in this region because replies to questions may sometimes be biased to include what the respondent perceives is a socially desirable response [ 23].
36 Interviewees may also have replied with socially desirable answers (social desirability response bias).
Undesirable desire turned desirable.
For a few days, he sent e-mail messages to every listing on Craigslist that seemed remotely desirable, but received not a single reply.
The findings also suggest an obvious strategy to attract a mate who is 'out of your league.' Bruch and Newman say that the chances of receiving a reply from a highly desirable partner are low, but they are not zero.
During the interviews there was a potential bias for participants to reply in a socially desirable way rather than giving their true opinions.
This person-machine interaction eliminates the need for respondents to reply in a socially desirable manner, as would be the case in FTF interviewing.
The team used two variables to generate desirability rankings for users: whether other desirable people contacted the user and whether other desirable people replied when the user contacted them.
Pitt replied that a nonparty government was desirable but fell in with the King's determination that Fox be excluded.
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CEO of Professional Science Editing for Scientists @ prosciediting.com