In other words, without a P4P scheme, it is not desirable for a profit-oriented practice to offer a partnership.
Put another way, profits are desirable, but the same cannot be said for profits at any price.
Undesirable desire turned desirable.
Stockmarket valuations implicitly combine the two things that make assets a desirable investment: the current rate of profit and the price that investors will pay for those profits.
The swaps business, which accounts for billions in bank profits, is so desirable that the banks have all but given up fighting other restraints on their derivatives business.
On one hand, taxes make investments less desirable as they reduce corporate profits, on the other hand, allowances for tax deductible depreciation and investment tax credits have a positive effect on investment incentives.15 Corporate taxes further affect investment decisions by influencing the underlying capital structure, predominantly via the tax-debt shield.
Carefully monitoring your remaining budget throughout the auction ensures an opportunity to simply take away those more desirable players capable of returning a profit, while also forcing the other teams in the auction to settle for replacement-level fodder.
The global elite profits not just from desirable property or money moved offshore, but also from "intangible assets": financial instruments such as stocks, derivatives and securities, or intellectual property, including brands and patents.
The only people I know who ultimately made money on the stock market in the last two years were those who invested in companies that produced desirable goods and services that turned a profit.
The notion that the desirable activities are those that bring a profit has made everything topsy-turvy.
