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The desire and possibility for something greater, more powerful and even more desirable makes Apple's products an ongoing success.
To jump from that to say it is desirable makes no sense.
The widespread misconception that nicotine prohibition is practical and desirable makes it politically difficult for the FDA to pursue this path.
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This is called adverse selection: the most eager borrowers will be the least desirable, making lenders less willing to lend.
"Or our roads with double the traffic?" The passage of time is likely to make high-speed rail more and more desirable, making it critical that politicians of today think ahead to tomorrow.
Being desired makes one desirable.
"He made it desirable by making it good; he made it popular by making it inexpensive".
It's not impossible to have Olympic track racing without a test event, but it's not desirable; it makes it harder for everybody".
It seems more desirable to make a move, and we have to abide by his decision".
I want to remind theatre-makers that it is possible and even desirable to make their theatre outside the warm embrace of the theatrical establishment.
I think the desirable name made it a target.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com