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After winnowing out the first editions and rare and otherwise desirable books, the chaff is sent to the cellar or put out in the arcade, either on the central table, where there is an array of books for ten dollars or three dollars or five dollars on changing subjects (art, cooking, history, biography, mysteries, say), or in a pair of bookcases in back marked "Sale $1".
This strategy assumed that bestsellers would draw consumers into bookstores and that turning the most desirable books into loss leaders would fuel more profitable sales.
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An example of a desirable book at the high end of the spectrum might be a well-preserved limited first edition of "Ulysses".
Eight years later the Los Angeles dealer Gordon Hollis was of the opinion that "when a desirable pre-1925 book has its jacket, it is worth 10 to 15 times more than a copy without the jacket" (and a post-1925 book is "next to worthless without its jacket").
Last April, when Ms. Aghevli's daughter Kimi Aghevli and her fiancé, Ned Darrell, of Baltimore, began searching for a garden space for their June 2014 wedding, they found many desirable dates already booked.
How can we make the slow, steady experience of reading a book desirable to a boy bombarded, if he's lucky, with so many other options, from the newest, such as iPods and the internet, to the stalwarts of TV and video games?
It might be desirable to balance the books, but not on the backs of the working poor.
Photobooks are expensive to produce and, while demand is too small to warrant long print runs or multiple reprints, it is large enough that the books remain desirable, soon become scarce and can eventually be very valuable.
Furthermore, they also attentively seek information about nutrition and education; choose desirable educational institutions, toys, books, and consumer products; and arrange appropriate activities for their children.
If this is desirable, turn to the book.
Impossible — and not even desirable — to disassociate this book from the circumstances of its composition.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com