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The term refers to the relative desirability of something or someone (e.g., healthcare technology), but is conceptualized differently across disciplines.
Preferences usually refer to the desirability of something or someone [ 5].
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I'm not sure this made plumbing products fly off the shelves, but it demonstrates the desirability of having something new.
Research has shown that physical activity in the pursuit of desirability is something women eagerly "work on" under the auspices of the male gaze.
That's because of something called the social desirability bias (trust me, I'm a sociologist) that leads people to answer questions in ways that shed them in a positive light, as well as a bias to report one's own behavior as they wish it was.
He represents a sizable chunk of South Orange County, including Laguna Niguel, and says that there is something about the desirability of the area that makes the real estate market swing a little too far during boom and bust cycles.
What Goethe now denies is not the fulfilment of desire but the desirability of fulfilment.
Not all considerations in favor of desiring something manifest its desirability; for instance, incentives and sanctions attached to desire do not.
The desirability of college, the democratizing of college, is also something recent — what, since the G.I. Bill?
"It's not something that's an absolute that we should generally expect, but something that will vary with the cultural context and the desirability of expressing pro-black attitudes".
If you negotiate strongly, if you have something to sell, like one single picture of the quality and the desirability of "Anatomy of a Murder," you can get almost all conditions in.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com