This is "designers' theatre": conceived by designers, directed by designers, designed by designers (naturally enough), and sometimes even acted by designers.
There was once a time of glorious primitive innocence in which designers directed their creative energies to what they imagined were lasting human needs.
Beer, Fashion and Humor Karen O must have been peeved to learn that during fashion week in New York in September, certain designers directed their models to spray beer into the crowds.
In 1993, Tom Gale, who was then Chrysler's top designer, directed the creation of a new design for the Dodge Ram pickup that was based on the big-rig look of 18-wheelers.
Raymond Loewy, the celebrated industrial designer, directed the development of its extraterrestrial styling.
So it was a striking display of confidence in the latest Victoria Beckham fashion collection that while the designer directed proceedings from backstage, and the backer looked on from the audience, the three Beckham boys made their first appearance catwalk-side, along with front row regulars David and Harper.
What do you get when you have Lumpens, one of Korea's most eccentric digital media designers, direct one of Korea's most critically acclaimed hip-hop groups' new music video?
Riven was the first game in which any of its designers had directed live actors, and Vander Wende was apprehensive about their use.
(Overture, Blu-ray $39.98, standard definition $29.98, R) A SINGLE MAN The fashion designer Tom Ford directed this adaptation of Christopher Isherwood's novel, with Colin Firth as a gay professor in the early 1960s, unable to find a socially acceptable outlet for his grief when his lover dies.
They include Gayby Baby (following children whose parents happen to be gay), Freedom Stories (capturing the lives of former boat people), Wide Open Sky (about an outback Australian children's choir) and Women He's Undressed, charting the life of three-time Oscar-winning Australian costume designer Orry-Kelly, directed by veteran Gillian Armstrong.
For "Elevator Music," a collaboration between Off-White and Swedish luxury perfumer Byredo, designer Virgil Abloh directed that the scent should smell almost like nothing.
