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In 2008, to mark the 30th anniversary of Virago Modern Classics, the company reissued eight of its most celebrated texts in the newly designated "Designer Collection", jettisoning the company's dark green livery in favour of designs by contemporary stars including Cath Kidston and Barbara Hulanicki.
"The excitement for this limited-time designer collection is unprecedented," said Morgan O'Murray, a spokeswoman for Target, in an e-mail.
Yvonne was a regular in New York designer collection showings and a house model for Norman Norell, the first American to compete with European couturiers.
The gallery also houses clothing made and worn by Chicago's immigrants and has an extensive designer collection, ranging from Charles Worth to Issey Miyake.
Mr. Aronsson suggested that it would be difficult for Gucci to carry on a designer collection under the McQueen label without the credibility of an actual designer, but the trend more often favors carrying on such labels.
At the Linea Pelle leather fair in Bologna last October, Ms. Sui began making the first of countless small decisions that go into each designer collection, shoes always preceding clothes because they require a long lead time to produce.
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And does it matter in the new gilded age of brands, when many designer collections are not designed by the designer at all, whether the public knows?
Parisians dress up to attend designer collections.
You are exposed to so many designer collections.
The Missoni line was the latest in a series of low-price designer collections for Target.
In 2014, her Baroque collection was named Top Five Emerging Designer Collections by Professional Jeweller, UK.
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