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This is Lottie's second big job but first official designer campaign.
In another attempt to break the internet, Kim Kardashian and husband Kanye West have unveiled their first ever joint designer campaign for Balmain's spring/summer 2015.
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"We are in a moment of blending in fashion and art and the world in general," said Mr. Testino, who has photographed countless designer campaigns, magazine features and royal weddings in his three-decade career.
But the exposure can be invaluable: International magazine editors sit in the front rows, and a few models might get booked for a designer's campaign immediately after walking in a show.
Fragrance and exclusive designer advertising campaigns are the most lucrative.
Kate Moss, after a stint in drug rehab, is starring in half a dozen designer ad campaigns this season.
I see other designers' ad campaigns, and I think, Is this a philosophy?
His King Charles cavalier spaniel puppy, Toast, currently stars in the designer's SS15 campaign.
Samata Pattinson is an author, designer and global campaign director of Oscars project Red Carpet Green Dress.
Officially, however, Marc Jacobs, the Vuitton designer and the campaign's art director, is taking credit for Ms. Lopez's new look.
Last spring she was the face of two collections: one for Kate Spade, alongside the Victoria's Secret model Karlie Kloss, and the other for jewellery designer Alexis Bittar – a campaign that saw her appear next to 19-year-old blogger Tavi Gevinson.
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CEO of Professional Science Editing for Scientists @ prosciediting.com