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(It was actually designed to be watched with the sound off).
"If you stick cameras on the stage or go into the wings a little, it doesn't work, because most stage works are designed to be watched from the front.
For now, films are distributed in cinemas as well as on demand, but there have been howls of consternation from some directors, who argue their movies weren't designed to be watched on an iPhone.
"The games played as e-sports are designed to be watched, and have high skill ceilings – in other words, they reward ability," says Azdean, a data analyst by day, who is propped at the bar watching the League of Legends finale.
That's the thinking behind the VRSE apps, which are designed to be watched with a make-it-yourself Google Cardboard headset that a smartphone slots into, rather than just targeting a device like Oculus Rift, which is expensive and still only available for developers.
Its videos are brief – around 3 to 5 minutes in length – but are designed to be watched one after another in a continuous stream.
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I've spoken with CEO Eric Migicovsky a couple times about Pebble and got the sense that the device, indeed, is designed to be a watch first and have some smarts under the hood.
Gory Games TV Play-along was one of the first mainstream "second screen" apps for kids, designed to be used while watching the TV show.
Available in the US only for now, it's designed to be used while watching the Blu-ray version of the film, offering trivia, video, audio commentary, actor profiles and other information synchronised with the movie.
The "Essentially Ellington" international high school jazz-band contest, produced and organized by Jazz at Lincoln Center -- this is the 10th annual -- is designed to be fun to watch, and it's also a reliable indicator of just how good the next crop of professional jazz musicians will be.
Roulette Cricket is designed to be played whilst watching live sport, either at the ground, on TV or online.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com