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Instead we need the designated campaign to be inspired by democracy and led by the new generation.
Vote Leave, which was the official designated campaign for Britain to leave the EU during the referendum, fronted by Boris Johnson and Michael Gove, exceeded its legal spending limit of £7m by almost £500,000, the watchdog found.
I know we are now off and racing in the election campaign, and that means we have left the governing zone and entered the designated campaign zone, but holy cow, what a shocker.
Spending limits are the bedrock of our parliamentary democracy: our electoral laws control the amount of money that can be spent in elections – which for the official designated campaign group is £7m.
Groups can apply to be the "designated campaign" for either side, until the deadline of 31 March.
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The once upstart Leave.EU campaign, more Ukip-oriented and masterminded by the mercurial donor Arron Banks, is making a rival bid for designation using a new umbrella organisation called Go. Designated campaigns can spend up to £7m, and will receive up to £600,000 in public funding, a free mailshot and access to public broadcasts.
But Leave.EU was not the designated Brexit campaign.
Vote Leave's legal limit as the designated leave campaign was £7m.
If the electoral commission decides that this Ukip front organisation should be the designated "out" campaign, disaster will follow.
The designated remain campaign was Britain Stronger in Europe, headed by David Cameron and overseen outside Downing Street by Peter Mandelson.
Associate Dean Jay Winsten and the Center for Health Communication he directs are following on the dramatic success of the center's designated driver campaign in the late 1980s and early 1990s.
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