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If that's for the yummy-mummy crowd, Richard Nicoll worked with Sweaty Betty – hardly a brand on most London fashion week designers' radars – to design something that fits in with the rest of us.
"But sometimes it's more important to design something that can both stand alone and blend well".
"The idea was for me to design something that was essential for everyday use," Ton says.
Why don't you design something that can help me with my aging parents?" he recalled.
We want to design something that is more sustained over time.
We couldn't design for the future, but we could design something that could adapt to what the future will bring".
But the seminary building is so "imposing, we felt we had to design something that would complement it," he said.
"Marrying these features with contemporary materials and color palettes enabled us to design something that feels classic and luxurious, but with a very modern sensibility," he continued.
"And I said, 'I can't possibly design something that looks as wacky as the Telecaster and Stratocaster did in the nineteen-fifties.
"We did take a fair amount of time and energy to try to design something that was not competing with the building, that complimented the building".
She chose six artists she knew "well enough to call up and ask" to design "something that would look good in a circle, that could be cropped round".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com