For Headspace, Mr. Hunt explained, designers and architects like Toshiko Mori had been paired with perfumers to "design using scent — not just a fragrance, but something that would affect our everyday lives".
After they looked at one of my last collections, they said they were looking for an individuality in their approach and that I was going to design a scent, which terrified me.
My grandmother was an herbalist, so I asked this guy, Stephen, who was our special effects guy, to design a scent that smelled like Chinese herbs, like Chinese medicine.
Ms. Chan said she especially likes knowing that she played a part in designing the scent.
His son designed a scent for Frédéric Malle, the French perfume impresario.
The developer turned to Aveda, the aromatherapy behemoth, to design the scents, which will circulate via the building's duct system, using a technology from England that pumps the essential oils into the air.
"The real excitement and lure" of designing the scent exhibition, she said, was in figuring out "how to make this work in a place that privileges vision as the master sense".
Additionally, he designed the scent with Victoria's preferences in mind, as the scent is something that she has to "put up with" being on him.
There are certainly other wine perfumes on the market, but what I love about Kelly & Jones is her fresh and modern approach in designing a scent to compliment a wine.
The new perfumes are far from juvenile, said Mr. Le Guernec, who before joining International Flavors and Fragrances designed popular scents including Lovely by Sarah Jessica Parker.
