The British designer and current chief design officer for Apple, Jony Ive, has accused Boyle's film of hijacking the tech icon's legacy.
The founding team includes two ex-Apple employees: CEO Luke Schoenfelder, who worked in worldwide government affairs for Cupertino, and a former senior Apple designer, Thomas Meyerhoffer, Latch's chief design officer.
This year, Apple's chief design officer, Sir Jony Ive, and designer for special projects, Marc Newson, have taken on the challenge of designing the highly anticipated spruce (Dolce & Gabbana and Burberry are past collaborators), turning the yuletide tradition into a fully immersive installation complete with glowing illustrations of silver birch trees lining the walls.
Headed by chief design officer Miles Hawley, the team – brand designer Ray Betts, project manager Lee Twycross, design manager Sarah Clark and intern Rob Simpson – decided to update the humble cooking pot for a far more technological age.
Ive, lest we forget, is the British-born chief design officer of Apple, which possibly makes him the most influential designer in history, and is certainly living evidence of the power of design both to change lives and, if that is all you care about, make gigantic piles of money.
EastSouthWestNorth also highlighted the missive posted by the "chief design officer" at Chinese search king Baidu.
That's always been a core belief of Future Cities Catapult, where I'm the chief design officer.
He also announced the appointment of Luc Goidadin to support him as chief design officer.
Mat Hunter is chief design officer at the Design Council This content is brought to you by Guardian Professional.
Mr. Shellhammer, 36, is a founder and the chief design officer of Fab.com, a social shopping Web site in New York.
As a founder and chief design officer of the design-centric flash-sale retailer Fab.com, he spends his days surrounded by home furnishings.
