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A European affair Tacchini designs mostly for the highly competitive contract market (hotels, offices, etc), but it recently upped its design credentials by bringing on board Frenchman Christophe Pillet, Swedish designer Monica Förster and Britain's own Pearson Lloyd - and by designing for homes.
But why has Braun squandered its design credentials?
"The design credentials are still very strong, but the brand has become a little staid.
Discussing her own design credentials, Nicole revealed she only ever created clothes she would want to wear herself.
Pros Impeccable design credentials: Denton Corker Marshall designed the space, adding a rooftop pool that cantilevers over the street.
There seems to have been a real shift over the last couple of years and a few football magazines have emerged with decent design credentials.
Similar(47)
But it is particularly challenging in a field like design, whose cultural credentials are relatively new, compared to more established disciplines such as painting, sculpture, music and literature.
Unlike the "consolation prize" master's degrees that were long handed out to students leaving Ph.D. programs, she continues, PSM degrees, like the Master of Business Administration degree on which they are modeled, are designed as terminal credentials for people seeking science-based careers outside of academe.
The initiative was launched four years ago with 13 designers and is now in its ninth season hosting 37 designers who have been selected for both their ethical credentials and design excellence.
This year Estethica exhibited a selection of designers – four emerging and eight established – chosen for their ethical credentials and design acumen.
With the complexity of designs, there are now needs to provide decision support tools to aid in the assessment of the sustainability credentials of design solutions.
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