Filter through a compelling, user-centric agenda: For content marketing to be a meaningful discipline, it must be designed back from community interests and motivations.
Now its competitors are widely tipped to be considering making the same move, with synth fans hoping that other Japanese giants like Yamaha and Roland will bring much-loved designs back from the pre-digital past.
In terms of visual trends I think there's currently a shift away from minimal design back to more opulent aesthetics.
But looks fade, and social media is a tough place when you're not Facebook, which today has over 1.5 billion active users and aggressively 'borrowed' elements from Path's design back in the day.
But the cathedral's design, set back from the street and well above the sidewalk in most places, does offer an inherent defensive advantage against vehicle-borne bombs.
And when the blue silk dress design came back from the production house with the bust disproportionately big, we girls served as new fit models so that Amy could resize the cups by hand.
So even though Apple is in a secure position at the moment, knowing that there is pent up demand for the next iPhone, playing it safe may be missing an opportunity to take the design mojo back from Samsung, Google and even Microsoft.
"The new stadium design, though scaled back from the original, is still a mammoth totally out of sync with its verdant surroundings," says Nobuko Shimizu, chair of the Custodians of the National Stadium group, which is battling to save the existing venue.
It may not be done retrofitting all engines with design issues taken back from customers till 2020, and the problems over the past two years have led some A320neo buyers to choose the geared turbofan's competitor, the Leap from CFM International, a joint venture of GE and France's Safran.
Planes are being constructed based on design technology dating back from the 1960s.
