Co-owned by the member states of the European Union, the EIB holds some $300 billion in capital which it uses to provide loans to deserving projects across the continent.
But even if the hospital and the walking trails and the sports stadia are all deserving projects, that's not really the point.
The team plans to create a "neighbourly foundation" in 2014, which will fund deserving projects using a percentage of the profits from company subscriptions and external donations.
The term refers to the notion that finding money to commercialise innovative technology businesses is more difficult than they might like, with apparently deserving projects failing to attract backing.
It needs to prove that it is worth its £60m of public money, over and above other deserving projects.
What results, Flyvbjerg says, is the "survival of the un-fittest": the least deserving projects get built precisely because their cost-benefit estimates are so misleadingly optimistic.
When a building is the largest, a bridge the longest, or a tower the highest, it inevitably attracts attention, but for every one of these mega-projects, we produce infinitely more equally deserving but less publicized projects.
Roosevelt Island, perhaps his best-known New York project, deserves a book in itself.
Still, Janowitz is a wonderful writer and The Friday Project deserves praise for publishing this when all others had clearly declined.
"If they have the feeling of being left out, or have a sense of entitlement that they deserve such a project, they might very well vote in favour," a local source told the Guardian.
So, equally, she deserves a mainstream project that not only exploits her natural screen authority, but is set up as a true test of her bankability – and is promoted accordingly.
