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A.T.P. deserves brand loyalty and has it, but not quite enough for its current ambitions, and not universally.
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Rather, spend that time to become the storyteller your brand deserves, because every brand has a story.
MIT does have a powerful -- and well deserved -- brand and that will serve it well in the new e-learning field.
Broaden your outlook and try different means, devices and techniques of brand advertising because your brand deserves a worthwhile change.
Overall, however, Brand deserves credit for forthrightly stating that "when the facts change, I change my mind". He deserves credit, too, for asking to be held accountable for his book's predictions and for providing a website, Longbets.org, where one can go to tell him that he's wrong.
Your personal brand deserves the same.
WHAT ARE YOUR HOPES FOR THE FUTURE OF ERA? My hope for ERA is we finally get the name and recognition in the real estate industry that the brand deserves.
The brand deserves some props for featuring a bit of body diversity on the site, but relaunching an entire section and failing to appeal to a broader audience of people who have proved they are willing and ready to drop cash on products that serve them feels like a missed opportunity and indicative of the brand's inability to change its archaic standards of beauty.
The relatively high level observed in diluted instant teas of some brands deserves attention since these products are designed for infant consumption.
"Anybody who votes for an amnesty bill deserves to be branded with a scarlet letter, 'A for Amnesty!' " one aspiring idiot thundered.
Stop trying to get people to love your brand and start acting like a brand that deserves their devotion.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com