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Beyond expanding in Asia, one clue to Friendster's future plans may be found in its description of itself in this latest press release.
But little has been said about another aspect of the company: its description of itself was largely inflated or simply not true.
"PLAY is nutrition for the soul," begins Lego's description of itself, before going on to explain the Danish firm's philosophy of learning and development through play.
Here in the "capital of the world," which is New York's characteristically modest description of itself, people seem to have survived their annual immersion in foreign affairs with but the faintest disruption to their lives.
In Lord Hall's response, seen by The Times, he wrote: "The BBC takes a common sense view when deciding how to describe organisations, we take our cue from the organisation's description of itself.
Now the studios are part of multinationals, behemoths that are, in turn, in the diversification business, as illustrated by the Walt Disney Company's description of itself as "a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products".
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Page A16 New York SCRUTINY FOR SUPPLIER IN COLLAPSE OF CRANE RTR Bearing Company Limited, the company that handled the welding of a component in a crane that collapsed in 2008 and killed two workers on the Upper East Side of Manhattan, is said to have provided descriptions of itself online that were inflated or false.
That could be a description of Vulnicura itself.
Inside it is airy, communal and distinctly Japanese: not a bad description of Tainan itself.
For once, Woman's Hour looks like a description of life itself.
Or you might borrow Churchill's description of Russia itself: "a riddle wrapped in a mystery inside an enigma".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com