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That is, instead of describing something as "good", they call it "fantastic".
These examples are the men's magazine equivalent of describing something as "the new black".
For example, the Welsh version of describing something as "music to my ears" is "mêl ar fy mysedd," or "honey on my fingers".
But although he died in poverty, the Italian immigrant achieved immortality of a sort: fraudulent moneymaking operations are often known as Ponzi schemes.In the world of finance, describing something as a Ponzi scheme is a standard form of abuse.
Now, I know that describing something as the latest hot thing in marketing will have cynics assuming this is just another bit of commercial candy floss, all hype and no stamina.
Another expert on intelligence, Edward Jay Epstein, whose books include "Deception: The Invisible War between the K.G.B. and the C.I.A.," put the matter this way: "The problem with describing something as an intelligence failure is that it assumes intelligence works, if properly implemented, against a nonhierarchical entity for detecting a one-time event.
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Although even an attempt to describe something as simple as the novel's setting in time and place is complicated.
When I describe something as beautiful, I do not mean merely that it pleases me: I am speaking about it, not about myself, and, if challenged, I try to find reasons for my view.
In England, to describe something as Scottish is generally to suggest something positive, interesting, individualistic.
Then, at one point she describes something as "thick and rich -- like Mrs. Butterworth".
(To describe something as delicious, she might say it "suffers from phenomonitis").
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com