He thinks that payment processing is a means to an end: his company distinguishes itself from the competition by providing restaurants which make up around three-quarters of Swipely's business with in-depth analytics.
This acquisition ties into IBM's focus on providing in-depth analytics offerings to businesses.
On the platform side, BloomNation is also working to introduce improved, more in-depth, analytics.
An in-depth analytics platform seems like a no-brainer to me.
Clearly Smallthought will help boost any in-depth analytics offerings Twitter may have up its sleeve.
On the brand side, Blippar is offering more in-depth analytics.
It's well known that one of the missing parts of Twitter's offerings for publishers is an in-depth analytics platform.
The new app and Square also features in-depth analytics, allowing merchants to segment consumer payments data and transactions.
In addition, Tulip promises retailers in-depth analytics and we're told that Tulip works alongside existing retail ERP and data-stores (SAP, Oracle, other).
The company recently released a more full-fledged point of sale iPad app, called Square Register, which included in-depth analytics and more for merchants.
Apparel Media is also in the process of launching an in-depth analytics dashboard that will allow advertisers to see analytics and data around campaigns.
