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But as the number of ad networks available has increased, developers are being faced with a new problem: once they've deployed an application with a certain ad network, it's tough to switch to a new one.
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"Any time someone develops or deploys an application, they will want to run it on.Net," says Dwight Krossa, director of Windows server marketing.
Instead of forcing an organization to acquire resources before deploying an application, resources may be incrementally added or removed as the demand for the application fluctuates over time.
Google promises that it'll only take a click to deploy an application from the marketplace to the Kubernetes Engine or any other Kubernetes deployment.
With Lambda, instead of deploying these massively large applications, you deploy an application with some single-action triggers and you only pay for the compute power you use, priced in 100 millisecond increments of usage.
Unlike social networks like MySpace, when a Ning network creator chooses to deploy an application, they have the option of deploying it to all of their users at once.
Ideally, a user wanting to deploy an application would just have to develop the sensing logic for the nodes, dispatch the messages to CHARON, and then handle data processing at the base station, ignoring everything else.
For instance, if a customer can't deploy an application for another year because of internal politics, Lehr can figure that out and tell his founders that information, saving them time on a sale that might not come to fruition.
It is also fantastic for developers as they can code and deploy an application without investing in large server infrastructure, they can design something and release it (and as we've seen in the press recently) make lots of money.
Another way to convert to a SaaS model with perhaps more ability to reuse existing code is to use the environments and tools provided by Oracle, IBM and Google or, for that matter, to use entirely conventional coding and design tools to deploy an application in Amazon's cloud.
The Virtual Machine Image Constructor (VMIC) tool is responsible for fabricating the images and included software needed to deploy an application, which is in turn handled by the Application Uploader Plug-in, which uploads a packaged application created in the SaaS SDK layer to the Application Manager at the PaaS layer.
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