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By contrast the state elections in Maharashtra and Haryana were co-ordinated by Amit Shah, now the BJP president, who had orchestrated affairs so masterfully in the national polls, deployed advertising companies and active social-media campaigns.
(This is cheating somewhat, since Davis's best-known works deployed advertising and commercial packaging motifs and were painted in what Karen Wilkin describes, in a wall text excerpted from the New Britain Museum's collection catalog, as a "homemade version of Cubism").
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"It's users who are creating content, liking things, and, ultimately, a brand sees this and comes to deploy advertising dollars.
A year later, the Home Office deployed six advertising vans displaying a message aimed at illegal immigrants: "Go home or face arrest".
It does not deploy national advertising or marketing campaigns, and says most of its business comes from referrals.
Terroir is most identified with wine, of course — the same pinot noir grape grown in different parcels of Burgundy will produce a different wine — but the idea extends far deeper into French culture and is even deployed as an advertising gimmick.
The details of this saga, a threadbare patchwork of postcard exoticism, turgid characterizations, stilted duels and lackluster spectacle, are projected via the imagination of a little girl cognizant, it would seem, of the full repertory of high-gloss, empty-headed pictorialism deployed by corporate advertising.
In a powerful rebuke to his colleagues published in the Capitol newspaper Roll Call, Representative John Conyers of Michigan pointed out that while soft money "helps a bit" with get-out-the-vote drives, it is overwhelmingly deployed on expensive advertising for candidates who will reliably side with corporate interests.
The candidates have invested tens of millions of dollars on advertising there, deployed armies of field workers and spent hundreds of hours on the stump, including visits in the race's final weekend.
In Britain those boxes will soon be deployed to deliver targeted advertising, enabling the living-room television to compete with the internet.Other outfits are learning from TV. Record labels sound terribly innovative when they talk about bundling music together with broadband subscriptions.
This is all gathered and recorded by special software, deployed by everyone from advertising firms to social networks.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com