This cultural "Emergency" has given it a bad case of nerves.Nearly a quarter of a century ago, G.P. Sippy, a well-known film producer, pitted Amitabh Bachchan (in denims) against an evil bandit in "Sholay" ("The Flames").
When M&S first introduced a limited Fairtrade line last year it reportedly priced its women's denims at about £35, four times the price of their cheapest non-Fairtrade version.M&S is betting that its £200m investment in greenery will generate enough new sales to pay for itself.
A laconic man in denims and cowboy hat, Mr Salazar is a fifth-generation Colorancherncher, farming the same corner of the San Luis valley that his great-grandfather settled 150 years ago, just when Mexico ceded the territory to America.
But merely to dress some Joe in denims and apply the Man-Tan did not a cowboy make.
"Memphis" is inspired by rodeo styling and features marble-wash denims, as well as check shirts and tasselled knitwear.
All it takes is a curly mullet, some stonewashed denims and a couple of giggling pals playing the free speech card and those cash registers rattle and fill on a perma-loop.
Elsewhere, Christopher Kane unravelled cardigans in a car-crash of a collection (that's a compliment – it was the actual theme); and Sarah Burton frayed her denims as intricately as any of her embroidery.
He was dressed peculiarly, as he had been on the road — in a yellow helmet, a flaglike blue cape with white stars on it, and denims — and the crowd at once joined him in singing: "You've got to move when the spirit say move, Move when the spirit say move.
The marchers themselves appeared to have dressed for all kinds of weather and occasions — in denims, cassocks, tweed coats, ponchos, boots, sneakers, Shetland sweaters, silk dresses, college sweatshirts, sports shirts, khaki slacks, fur-collared coats, pea jackets, and trenchcoats.
As Crittendon remembers it, the condemned man sat slumped on his mattress, awaiting what must come: the moment when he'd be told to put on fresh denims and a Chux incontinence pad, then marched into the death chamber and strapped to the gurneylike green chair.
"A motorcyclist, especially one who is a member of a gang: a long-haired biker in dirty denims".
