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Japan has the potential to extend its demonstrated innovativeness to the service sector.
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Naman and Slevin (1993) define entrepreneurship as "a firm behaviour in which the firm demonstrates innovativeness, proactiveness and risk-taking propensity in their decision making".
The marketing activity in entrepreneurial companies is influenced by the circumstances, and can demonstrate opportunism, innovativeness and proactiveness (Davis et al. 1991).
Make sure that the paper can demonstrate the innovativeness of the findings and the impact of the results.
One would expect that pharmacists demonstrating greater innovativeness, good levels of customer consultation and other services and a higher marketing orientation would have stronger revenue increases and a higher profit margin.
Similar to findings from prior research on consumer innovativeness, this study demonstrated the role of innate innovativeness and its influence on domain-specific innovativeness.
In addition, due to current young consumers' limited knowledge of and experience with 3D printed fashion products, it may be difficult to predict the previously demonstrated relationship between domain-specific innovativeness and their personal values.
The study by Ruvio and Shoham (2007) on consumers' fashion product shopping demonstrated a positive correlation between generalized innovativeness and opinion leadership.
Theoretically grounded in TRA (Fishbein and Ajzen 1977), personal values-attitude-behavior hierarchy (Kahle 1983; Schwartz 1992), and the hierarchical consumer innovativeness model (Im et al. 2003), the results demonstrated that personal values had a significant indirect effect on domain-specific variables (i.e., fashion leadership, fashion innovativeness) through innate innovativeness.
The results revealed students' personal innovativeness and digital competence are mediated by attitude to DIL to affect students' DIL, and all these personal factors demonstrated important direct effects on students' DIL.
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