With Nielsen's help, Google will begin to take that information and overlay sampling-based ratings, adding a rich demographic layer to the raw numbers that EchoStar provides.
The deal with Nielsen will allow Google to add a crucial layer of demographic data.
But unlike Web 1.0 companies, social media proved so valuable and habit-forming, users begrudgingly allowed these businesses to layer personal and demographic information onto their ad units, resulting in increased revenue and profitability.
To do this, the Burlingame-headquartered startup built its career-readiness solutions on top of a data analytics layer, which uses student demographic data to power its recommendation engine.
Layered over the new, often muddled demographic landscape is the country's love of numbers, and the political, social and psychological weight that the data carry.
Tree canopy cover was more important than edaphic conditions or ground-layer structure for explaining variation in demographic structure.
To study the distribution of retinal nerve fiber layer (RNFL) thickness by ocular and demographic variables in a population-based study of young children.
The factors influencing these demographic transitions (number of seeds escaping harvest, movement between layers, etc).
Variation in demographic rates between habitats largely followed patterns of habitat structure, i.e. field layer height.
Businesses can also layer on additional ad targeting parameters, such as age or interests to reach a specific demographic within a customer segment.
