They're also more than twice as likely as the average to be business professionals (rather than parents, fitness nuts or gamers), probably from university – a demographic expanding by about seven million every year, and by 2020 will number 195 million just in China, more than is forecast for the entire US workforce.
The web is also starting to draw more upscale car shoppers as its demographics expand beyond Gen-X.
More recently the demographic has expanded to include a creative population attracted by diversity and still-cheap, generous spaces.
Fusion's target audience was initially meant to be young, English-dominant Latinos, but such viewers didn't want or need their own network, and the target demographic was expanded to Millennials (ages eighteen to thirty-four) of any ethnicity.
It's a community that Ms. Waldman, 36, writes about knowingly in the novel: "Though the parts of Brooklyn congenial to people in their demographic had expanded dramatically in a widening web of faux-dives and mysteriously hip restaurants, to Nate the place seemed never to have been smaller, so dense was it with people he knew".
The mobile demographic is expanded to consist of people in small villages, and so it wouldn't make financial sense for an advertiser of high-priced consumer goods to advertise to this demographic.
In promoting The Way I See It, he broadened his audience demographic and expanded his repertoire as a touring artist.
In promoting the album, Saadiq broadened his audience demographic and expanded as a touring artist, playing various music festivals throughout Europe and the United States.
The new VIDA Count, which used survey responses from writers from 15 organizations contacted by VIDA staff who self-identified their demographic information, expanded on last year's Women of Color Count, for a survey that looked gathered information not just on women writers' ethnic and racial identities, but their gender and sexual identities and whether they identify as having a disability. .
Multiculturalist thinking changed the art world's demographics and expanded its frame of reference far beyond Western horizons.
