demographic

USAGE SUMMARY

The phrase "demographic" is correct and usable in written English.
It can be used when referring to specific characteristics of a population, such as age, gender, income level, or education. Example: "The marketing team analyzed the demographic data to better target their advertising campaigns."

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Demographic changes mean India's appetite for higher education is expanding quickly and providing a source of international postgrad students that the US is exploiting.

The Guardian

Unlike their parents, the upcoming demographic will value home-grown brands.

The Guardian - Tech

He cites HBO Now's target demographic as the 10m homes in the US that have broadband internet access but don't have cable.

The Guardian - TV & Radio

The disparity is even more exaggerated among the 30 to 45 demographic, with 81% favoring Jordan to 11% for LeBron.

The Guardian - Sport

A radical demographic shift means that Britain's ethnic minority vote may determine the outcome of the 2015 election, according to research.

The Guardian

That means it's either deliberately pumped into the homes of infirm people who have lost their remotes – unlikely, because they're a notoriously unappealing demographic for advertisers – or people are ashamed of watching it.

The Guardian

Now that this demographic has been progressively stripped out of the Labour party, it's not surprising we are left with too many nice people with their artfully phrased "offers" to the voters.

The Guardian - Opinion

"Does the whole of Africa have this demographic problem?" the show's host asked me.

The Guardian - Opinion

Young adult readers – a demographic majority across Arabic-speaking countries – may well be interested in strengthening their moral fibre.

The Guardian - Books

Others may say that to tap into the teenage girl demographic F1 should introduce vampires.

The Guardian - Sport

The pricey Q&A screenings that constituted the film's theatrical run probably didn't do much to court that crowd, but the film may yet reach its target demographic on DVD – or that most anarchistic of platforms, BitTorrent.

The Guardian - Film

Expert writing Tips

Best practice

When writing about "demographic" trends, specify the exact groups you are referring to. Instead of saying "the demographic is changing", specify "the aging demographic is increasing demand for healthcare services".

Common error

Don't confuse "demographic" (a specific characteristic or group) with "demography" (the study of population statistics). Use "demographic" to describe segments of a population and "demography" when referring to the broader science.

Linguistic Context

The term "demographic" functions primarily as an adjective or a noun. As an adjective, it modifies nouns to describe characteristics related to population statistics (e.g., "demographic shift"). As a noun, it refers to a group of people sharing specific characteristics. Ludwig AI indicates its usability in various contexts.

Expression frequency: Very common

Frequent in

News & Media

100%

Less common in

Science

0%

Formal & Business

0%

Encyclopedias

0%

Ludwig's WRAP-UP

The phrase "demographic" is a versatile term used to describe population characteristics and groupings. Ludwig AI confirms its correctness and widespread use, particularly in news and media contexts. It functions both as an adjective and a noun, serving to categorize and analyze populations. While grammatically sound and frequently used, it's important to differentiate between "demographic" and "demography" and specify the groups being discussed for clarity. This guide offers best practices and error avoidance tips to ensure effective communication using the term "demographic".

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

demographic group

More specific, referring directly to a grouping based on demographic criteria.

population group

Refers specifically to a group of people within a larger population sharing common characteristics.

statistical population

Emphasizes the statistical aspect of a population being analyzed.

population segment

Highlights a specific portion or division of a population.

target audience

Focuses on the group of people a particular product or service is aimed at.

age group

Refers to groups classified by age ranges.

ethnic group

Focuses on people sharing a common ethnicity.

social stratum

Highlights the social level or class within a population.

community

Implies a group sharing a common geographic location or interests.

consumer base

Specifically refers to the customers of a business or industry.

FAQs

How can I use "demographic" in a sentence?

You can use "demographic" to refer to a specific segment of a population, as in "The company is targeting a younger demographic with its new product line." Or, you can use it as an adjective, as in "demographic trends".

What are some alternatives to the word "demographic"?

Alternatives include "population group", "population segment", or "target audience", depending on the context.

What is the difference between "demographic" and "demographics"?

"Demographic" can be an adjective or a noun referring to a single characteristic or group. "Demographics" is a noun that refers to the statistical data and characteristics of a population.

Which is the correct phrase, "demographic change" or "demographical change"?

"Demographic change" is the correct and more commonly used phrase. "Demographical change" is less frequent and can sound awkward.