The company has already gotten some strong traction in recent days: After presenting onstage at the DEMO conference this week Neumitra snagged a 'Gods' award, and my colleague Rip Empson named Neumitra one of the 14 "most interesting startups" out of all 77 companies that presented in this latest DEMO class.
Which is why a few weeks ago, despite the fact that I decided we were going to take a break from dance, I reluctantly agreed to try a demo class at the studio one of our close friends attends.
Try a demo class, to see if you like it.
For example: you can be a hip-hop teacher, or opening a wine shop for expat communities for the targeted foreign city, opening a club, teaching classes in a fitness club (this requires no language proficiency mostly) or opening a flower shop and a flower arranging demo class.
When I was doing it, people would take demo reel classes and end up with a demo.
While the majority of papers dreamt up alliterative but illiterate headings ("the designer demo", "middle-class and militant"), one bright spark at the Sun decided to savage me for the heinous crime of being educated at Godolphin and Latymer school.
There was something for everyone: Cooking demos and classes (using mortadella as an ingredient, of course), tastings, retail stalls, entertainment for children and families, finger foods, and a pink restaurant under a tent---and a Queen reigning over the Festival dressed, of course, in a pink gown with white dots.
There is a fair bit of theory but also some good demos and class practicals that they will be able to get their teeth into.
In addition to desk space, it will offer classes, demo days, marketing and PR advice, and access to a part-time, in-house designer.
I instinctively back away from interviewing people like that on a demo – white, middle-class, engaged baby-boomers – looking instead for something more unexpected: young people, or Finnish people, or activists from Uganda.
