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Demand creation.
Governments are also stepping up their support for demand creation.
More money will be made in psychological demand creation than in classical supply creation.
George Balanchine's "Tchaikovsky Piano Concerto No. 2" is a dazzling and demanding creation.
And their branding and demand creation activities were going to occur primarily outside of Australia.
Three key areas need to change: demand creation, product adaptation, and distributor capabilities.
Economic Interventions to Increase the Effectiveness of Biomedical HIV Prevention: An Application to Male Circumcision Demand Creation in Kenya.
Positioning and demand creation.
For them the sweet spot is "demand creation" and the "demand fulfillment".
To scale, the focus of founders must shift from product creation to demand creation, and sales.
There is just a fast, on-demand creation of goods in the exact amount necessary.
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CEO of Professional Science Editing for Scientists @ prosciediting.com