Ms Duka is contesting the SEC's authority, demanding to defend herself in a federal court instead.
Even if that wasn't Apple's intention – the company has said it is contesting the FBI's demands to defend customer privacy – marketing does play a factor.
Although launched in "quasi-monopolistic circumstances," local SDNP services now have to be cost-effective, value-added and demand-driven to defend market share from the range of commercial service providers that have sprung up in developing countries around the globe.
Would you, a private citizen of Great Britain not demand your government to defend you against enemy shooting rockets at London?
The protesters were demanding the right to defend themselves in court in Kurdish (to this, the government says it is prepared to accede) and the right for their children to be educated in Kurdish (this, the government denies, apart from allowing a few elective courses in school).
Effective security management demands the ability to defend facilities against different intrusion scenarios.
They are demanding international action to defend the Syrian town of Kobane against Islamic State fighters.
The Saudi government must also manage the rising popular demand for greater action to defend the rebels against the Syrian government, widely seen here as a proxy for Saudi Arabia's arch-nemesis, Iran.
"They are demanding of Israeli society to defend something that cannot be defended," he told the Israel radio.
A claim to be waging war or demanding absolute authority in order to defend ethnicity, religion and/or nation demands scrutiny, particularly if blood or individual rights are to be sacrificed.
