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As global demand plummets, the expectations for this year are even more dire.
Then, after the evening news, people tend to shut off their lights and appliances, and demand plummets.
As the west sinks into a quagmire of its own making, demand plummets and the world is dragged into another Great Depression.
But one crucial difference from airlines or hotels is that car rental companies have the advantage of being able to react quickly if demand plummets, by mothballing cars or refusing to buy more, said Betsy Snyder, a transportation analyst with Standard & Poor's in New York.
When demand plummets, so do prices, and economy-wide demand has plunged.
Basic economic theory says that when the price of a good is too high, demand plummets.
Similar(49)
Potash demand plummeted in 2009.
Last year, with demand plummeting, sales fell to just $10 million.
In the United States last year, demand plummeted 6percentthethe steepest decline in nearly three decades.
Trips were canceled, destination weddings were moved elsewhere and flights were grounded as traveler demand plummeted.
That was a sharp contrast to 2008, when world demand plummeted and the index was off 48 percent.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com