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"As consumer's lives become increasingly connected, people will demand capabilities beyond the traditional hard drive," said Carl Howe, director, Anywhere Consumer Research, Yankee Group.
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When the Atlas V and Delta IV programs were conceived in the mid-1990's, the Air Force was talking of a "launch on demand" capability for military and spy satellites.
Comcast, for instance, introduced on-demand capabilities a decade ago.
Viewers connected to a cable television system with on-demand capabilities -- allowing them to stop and start a movie -- will have access to the films on Movies.com.
One-third of United States households now have on-demand capabilities, and Comcast said its platform recorded more than 300 million video views in March, up 50percentt over the previous year.
Digital video recorders, video-on-demand capabilities and streaming Web sites have given viewers command of what they watch and when, not unlike the way the invention of supermarkets gave food shoppers a panoply of new choices.
He also said IBM's long-suffering PC division has implemented on-demand capabilities, which has helped the division narrow its loss.
"This trend is driving the need for network cloud-based, on-demand capabilities such as utility computing.
For example, Hauser et al. [116] described a histogram display, dynamic axis re-ordering, axis inversion, and details-on-demand capabilities for parallel coordinates.
By doing so, customers will have access to "millions of additional choices for art, wall décor, and personalized print-on-demand capabilities," says Walmart.
For one thing, even though Netflix is increasingly portrayed as an HBO competitor, Hunt suggested that in the future, there will be "no more channels" — instead, the Internet's on-demand capabilities will help companies like Netflix "build a different channel for everyone".
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