His wife, Masha, is visiting Ingushetia delivering copies of an antiwar newspaper to Chechen refugees there.
After all, newspapers and magazines involve felling trees, energy-intensive pulping, transportation, printing and then delivering copies all over the country.
Mr. Rattiner said that at first he had trouble persuading advertisers that people would pick up, and read, a free paper, but that by delivering copies to local motels he figured he could guarantee a readership.
The Zagats, who met at Yale Law School, could not find a publisher for their annual Manhattan restaurant rankings guide in the early 1980s, so they began publishing it themselves and delivering copies to any bookstore that would stock them.
Between delivering copies of a film to theatres and orchestrating ad campaigns, theatrical releases can cost a distributor millions of dollars; getting a film onto iTunes has a marginal cost of next to nothing.
In one corner of the city, an all-female theater group rehearses a pastiche of Shakespeare plays; in another, Viola bicycles from address to address, delivering copies of the audio-video material that she and her boyfriend have pirated.
He was barely old enough to write when he started his journalistic career, publishing The Washington Street News in his basement and delivering copies to a dozen neighborhood houses.
In his statement, McKee writes that delivering copies of these documents "in no way, shape or form deprives the professors who created them of their intellectual property rights".
"We want these senators to know who exactly they're voting for," Anne Bailey, the national field director at NARAL, said of delivering copies of Bush's writings to senators' offices.
Or, indeed, nose deep in a freshly delivered copy of the Beano.
