"The multistate program will help deliver choice and high-value health plans in the new marketplace, expanding quality, affordable options for uninsured Americans," an administration official said.
"With a truly open, universal platform, we can deliver choice and competition; innovation and opportunity; freedom and democratic accountability," she said.
"We are delivering choice for our customers, and that is good for the market overall, as well as creating jobs," he said.
Ofcom's 2010 decision that Sky must offer premium sports channels to other providers was designed to deliver choice and innovation to consumers through greater competition".
The default tariff, by contrast, acts as a price to beat for competitors, delivering choice for those that want it while ensuring fair prices for those who do not engage.
"Automation delivers choice and fosters lower commissions - which benefit the end investor.
It's all about entrepreneurs who can deliver choice, convenience and control to important aspects of people's lives.
We're delivering choice for our customers and that's good for the market over all, as well as creating jobs".
Ofgem welcomed the move and said the proposals "will put an end to consumers being bamboozled by complex tariffs and deliver choice that consumers easily understand".
The findings from this preliminary study suggest that Choose and Book did not deliver choice as portrayed in UK government policy to this patient comunity.
Birth preparedness: the pregnant woman is counselled on her decision about where to deliver, choice of a skilled birth attendant and a caregiver (for herself or her other children at home).
