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The ideal, health experts say, would be to combine personal data with health information to deliver tailored health plans for individuals.
"The framework is going to deliver tailored financial reporting for the small business community," said Robert Durak, the institute official who led the effort to compile it.
But I figured this little off-line experiment might provide insight into an even more opaque world — online behavioral targeting — where ad networks deliver tailored marketing pitches to people based on their location, search queries, online purchases and the like.
In the continuing battle between Internet companies that want to use customers' personal information to deliver tailored advertisements and services and privacy advocates who want stricter controls over how this information is used, consumers themselves appear to be of two minds.
Private consultants make an important contribution to process innovations, since they can deliver tailored advice.
Increasingly, cost-conscious providers are exploring ways to deliver tailored interventions that do not incur the same substantial costs as personal sessions.
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Yahoo has announced the launch of Yahoo SmartAds, a new advertising platform that delivers tailored display ads to highly targeted audiences.
To conduct a systematic review of the effect of face-to-face delivered tailored health messages on patient behavior and applications for practice.
Delivered on laptop computers in clinic settings, this computer program conducts in-depth risk assessments, delivers tailored counseling messages, and produces printed output for both the patient and provider.
Weitzel and colleagues (2007) delivered tailored text messages as EMI in a study of 40 college students who reported drinking alcohol at least once per week.
Further research could also illuminate the clinicians' perspective on delivering tailored information to men with colorectal cancer and assess the impact of enhancing the coordinating role of colorectal clinical nurse specialists.
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