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Added sugar is all around us, disguised under deliberately unfamiliar names, and its sweet molecule – fructose – is, according to Lustig, the prime cause of our ballooning "obesity pandemic".
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Question: Should writers show off their erudition by deliberately using unfamiliar words on occasion?
He deliberately chose these unfamiliar terms to shock potential clients into awareness of his offering something totally new.But Taylor did not cite a business as the "perfect example of scientific management" in his 1912 testimony before the Congress, which first made the U.S. management-conscious.
Some of us prefer to socialize with our own kind while others deliberately seek out potentially uncomfortable and unfamiliar interactions.
That's because the real Moshe Duchovny is well hidden since his name was badly distorted on his passenger arrival record, possibly because he and his father Abraham embarked in Greece where names like theirs would have been unfamiliar (in spite of the popular myth that names were deliberately altered at Ellis Island, officials there mostly verified lists created at the point of departure).
If one candidate seemed particularly on unfamiliar ground it was Mr. Cain, who was not his usual affable self, speaking more deliberately and tentatively in a debate that did not give him a single opportunity to promote his signature "9-9-9" tax plan.
Many a foreign correspondent knows the steady, low-level paranoia -- mixed with boredom and self-doubt -- that one deliberately maintains while squeezed between strangers in the back seat of a vehicle and in slummy apartments in unfamiliar neighborhoods, among militants who are at best uneasy with you, and more likely despise you.
Unfamiliar faces.
Unfamiliar surroundings bring unfamiliar hazards.
"Deliberately slow".
Deliberately overlooked?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com