For each delay period, participants were asked to indicate their preference between each immediate amount compared to the delayed amount by circling which reward they preferred.
However, when the delayed amount was high, low impulsives chose the immediate reward less often than high impulsives (P < 0.01).
When the delayed amount was low, and particularly when the delay was long as well, low impulsives often chose the immediate reward, as high impulsives did, but their RTs slowed down, indicating high cognitive conflict.
All three measures indicated that only low impulsives experienced extended conflict for delayed low amounts than for high amounts.
Kmart makes an estimated $70 million a day in payments to suppliers, according to Burt Flickinger, a retailing consultant; thus, a weeklong delay amounts to a half-billion-dollar interest-free loan.
Perhaps most important, a delay amounts to a form of editing, Mr. Lamb said, which is tough to swallow for an organization that has built its identity on providing an unfiltered window on the political process.
In normal hearts, this E-M delay amounts approximately 30 ms [ 37].
Whereas high impulsives also preferred the delayed, higher amount when the delay was short, a long delay made them choose the immediate reward instead.
